Introduction of iTRA’s App, “Tager”

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August 16, 2019

iTRA are in the development stage of a new App named “Tager” which allows the user to electronically tag items (hence the name). Currently, development is targeting a process to support and enhance the electronic PTW system and also as a potential replacement of QR codes.

The App can be used on any (intrinsically safe) mobile device, with Tag entries directly visible to the process controller / Permit Authority.

The App essentially works on item and environment recognition. Once the designated item is identified, the user applies the App (tap of a screen) with that “Tag” transferred directly to a database or control system.

Whilst the existing Permit to Work system remains essentially unchanged, Tager would add an additional layer of control. A Permit Authority, using a device, applies the Tag to the process, plant or equipment, linked to relevant supporting documentation. This Tag can only be applied and removed at the PTW site, not remotely.

The electronic Tag interfaces with the existing PTW but also locks out the process, plant or equipment.  The process / plant / equipment cannot be re energised until the electronic Tag is removed by the Permit Authority.

Tager may also be used to enhance or replace the more traditional QR code. Tager would electronically interface with existing processes and not only provide direct visible access to information imbedded in a QR code but overcomes a significant QR Code weakness - longevity of the Code in harsh environments.

Early days, but the results are promising.

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Virtual Reality and e-Learning

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July 9, 2019

More and more we are seeing new uses for virtual and augmented reality, but this technology has been around for quite a few years in some form. Virtual reality is the term used to describe an immersive experience through a computer generated environment which doesn’t actually exist. Our senses give us the perception of how we view the world around us. Everything we know about reality comes from what we have learnt through our senses. 

Virtual reality uses various technologies to create an all encompassing simulation of an environment, which can yield great results for learning and development. VR has been used with great results in the healthcare, science, research and training areas.

The use of virtual reality can be traced back to the mid 1800s. Charles Wheatstone researched the idea that the brain is processing two, two dimensional images to create depth of view, so we can perceive the world in three dimensions. The research concluded that viewing two images through a stereoscope provided a sense of immersion and depth.

Augmented reality on the other hand does not create a virtual world, but rather imposes holograms on the users environment. The term augmented reality came about in the 1990’s, with Thomas Caudel using the term to describe the head mounted displays that electricians wore whilst undertaking complex assembly work. Many new AR apps are being released, which are mixing computer generated images with the real life environment. AR Google Maps is a good example of what can be achieved for apps of this kind.

For Learning purposes, VR can be used to mimic the environment the student will be working in. This means the student can interact, manipulate objects or carry out a series of tasks, for the purpose of training and gaining experience. For example a mockup of a workplace.

Education is an area that has great applications and opportunities for virtual and augmented reality. Learning is conducted much more efficiently, is more engaging for the user and can be a fun experience too. Primarily these technologies have been seen in the gaming industry, but studies have shown using VR/AR in the training realm has significant benefits.

Virtual reality enables the student to enter a 360 degree video shot or immerse themselves in a 3D environment. A great example of this technology is the VR training for marine biologists. They can enter into the natural environment of the ocean all without stepping foot near a boat or the coast. The lecturer will activate a series of scenarios and wearing virtual reality glasses, the students can experience the actual environment. Virtual learning environments are also created in online education where students can send, create and manage coursework, as well as study digital material.

The benefits and drawbacks of using VR and AR in eLearning

Over the last few years, VR has really taken center stage as a great innovation in the world of learning and eLearning. The delivery of this sort of training will have an upfront cost (from purchasing VR headsets and Smartphones for example). 

The Benefits of Virtual Reality

Realistic Scenarios 

The nature of virtual reality means that trainers can enhance learning content and create a remarkably interactive learning experience.


With virtual reality technology it does not matter if the student were to make a mistake, it’s just a part of the learning process. In certain training situations such as nursing for example, it would be impractical not to mention dangerous, for a student nurse or doctor to train on a real patient. With VR, trainers can replicate a real life scenario, but the trainee is safe knowing that they cannot harm a ‘virtual’ patient.

Suitable for different learning styles 

This type of learning can really help people who benefit from a more tactile style of learning and who struggle with the theory side.

Resource Saving 

Setting up training in a traditional training environment can be costly and take up a lot of room. VR offers trainees a safer environment, which can also use less floor space than a full sized mocked up environment. This space can also be converted to be utilized in another way while training is not in progress.

Innovative and Enjoyable 

Elearning specialists are always looking for cutting edge ways to deliver their training and using virtual and augmented reality is making the whole learning experience more enjoyable and immersive. It can be used in many different scenarios, from customer service to teaching, healthcare and even engineering.

Drawbacks of Virtual Reality


For the moment, it is quite difficult to convert all learning types to virtual and augmented reality, as it requires a lot of resources to convert and test VR/AR products. For this reason, careful consideration is required when choosing which courses to convert and where this technology will have the most benefit.


Even though there are virtual reality devices to suit all budgets, investing in VR for large scale training is a real wallet drain, particularly when the training needs to be delivered to many students or employees.

Training Locations 

With traditional eLearning, a student can learn quite effectively and quietly sitting at a desk. With VR the trainee will need more room to function, so there is no risk of falling over desks or bumping into chairs. Due to this an employer or training provider will need to provide suitable space for the trainee and the VR equipment.

eLearning into the future

The future of eLearning is evolving and set to advance further, with VR and AR applications bringing two technologies that will enable this to happen. These technologies can facilitate the learning process in various ways, particularly in industries which involve more complex and/or high risk practices.

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iTRA Spatial Mapping Tags

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June 19, 2019

Place persistent AR markers in the real environment and share them across devices for collaboration. No ugly QR or AR stickers needed. The app recognises your environment and loads previously created tags from cloud.

Applications made with this technology connect the physical world with digital assets and will change how we live and work. The possibilities are endless, tags can show real-time data from SCADA or IoT systems too.

Watch this space, more videos coming.

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Oculus Quest: Breaking Down All Barriers to Entry

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May 22, 2019

We all remember the Oculus Rift when it was released back in 2016. It was a smash hit but now it’s 2019 and people want more. As a result, Facebook will be releasing Oculus Quest on the 21st of May this year retailing at $399 USD, which represents good bang for your buck.

Similar to last year's Oculus Go, it features a standalone design meaning it does not need to be hooked up to a PC or phone. The Oculus Go was designed to be used to watch TV or movies, whereas the Oculus Quest is designed with gaming and enterprise in mind.

Some features that are included in the new Oculus Quest are its four wide-angle tracking cameras, allowing the user to move around in a large space. The Quest utilizes dual hand controllers and has a slider for adjusting the distance between the lenses. Oculus has improved the sound quality by adding powerful invisible directional speakers, which also makes the design sleeker. For processing power, it uses a Qualcomm Snapdragon 835 mobile chipset with 64GB or 128GB of storage. For recharging the Quest's batteries, there is a USB-C charging port, with this battery lasting up to 3 hours. The Quest is using much higher resolution screens than the Rift’s, at 1600 x 1440 pixels per eye and boasts enhanced lenses. But best of all the Quest is completely wireless, so no more tripping over cables. These features are great improvements, which makes it easier to use, therefore will have more mainstream appeal.

The Quest now uses the new "Insight" system, which allows the cameras to detect the edges of your space more effectively. The cameras have the ability to also pass monochrome video to your display, meaning you do not need to remove the headset to see what is going on around you. This system works more effectively, mapping spaces quite easily. Normally to calibrate the boundaries, you will need to walk around your room, but the Quest will calibrate and paint virtual lines on your floor, from wherever you are standing.

Another great feature of the Quest is its ability to remember up to five spaces. It will automatically switch between them once it detects a room from its memory, allowing free movement around the rooms, without having to recalibrate for each space. Oculus has put on display the "arena-scale" VR using the Quest, the possibility of limitless virtual motion is now getting to be a much more achievable goal.

The controllers look a bit different to the old ones that Rift was using, This is due to having the tracking strip flipped from below to above your hands, so the head-mounted cameras are better at tracking it. Over-all the controls have not changed a great deal. Some subtle changes are the analog stick, which has been positioned higher on the controllers and the controller’s face being marginally slimmer, as Oculus has eliminated the capacitive Touch panel. This panel in the past was used to detect the user’s thumb placement.

Oculus want to reach a bigger audience and are planning to build Enterprise Editions of their Quest and Go headsets sometime in 2019. This is nothing new for Oculus who have already made a similar approach to this market with their Rift. The main aim for Enterprise Editions is to enable businesses to bulk buy, allowing secure business applications to be installed onto the Quest and Go.

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iTRA Virtual Reality Project – Use of Fire Extinguishers

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April 2, 2019

Building upon the success of the VR Prestart Light Vehicle
Check which rolled out late last year, we have been working with one of our clients to enhance their Fire Extinguisher training by creating 3 Virtual Reality scenarios for their employees to experience.

While giving the trainees (virtual) hands on time with the extinguishers to better prepare them in the case of an emergency situation, our client also gains insight into their employees’ knowledge of which extinguishers to use and their effectiveness at extinguishing a fire. This data is collected throughout the 3 scenarios and sent back to TrainTrac for analysis. As an added bonus, the data is also presented to the trainee as a score which is added to a site wide leader board. This encourages competition between the employees and an incentive to do the training again to beat their co-workers score.

During the prototype stages of the project, we built a similar experience for the HoloLens, where a pallet fire would be placed in the real world using Augmented Reality and a trainee would use a virtual fire extinguisher to extinguish the fire. The benefits of this is that you can practice each scenario in the actual location that a real-world fire would occur. However, this approach does have added complexities and lacks the immersion that Virtual Reality provides. Ultimately our client ended up going for the Virtual Reality approach.

You can see demos of our other Virtual Reality showcases on our Virtual Reality page.

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Alpha Build of Google Maps’ Augmented Reality Mode

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March 12, 2019

Using Google Maps in the big smoke can have its issues. As you step off public transport and walk to your destination, you may realise you have been walking the wrong way. Maybe you became disorientated or it was your phone's compass playing up due to the fact you are surrounded by large metal infrastructure.

Google wants to solve this problem with its work-in-progress augmented reality mode. This will use your camera's view of the real world and will superimpose arrows and signs onto the real world, so you know exactly where to go. It uses the view of your camera and compares it to the Google Street View imagery database to figure out exactly where you are and which way you are facing. This makes up for inconsistencies from your GPS and/or compass. Currently, this app is in alpha testing stages.

It was almost a year ago that Google first announced its plans for AR walking directions at its annual I/O conference, but it has been quiet on the subject since. A lot of this time has been spent figuring out the finer points of the UI. Safety became an issue as early users tried to stand directly on top of the line when walking, even when it was not safe to do so. Google tried using floating particle effects in the air to represent paths and curves. A user commented on this and described it as if they were 'following floating trash'.

Also noted by the Google Maps team was that nobody likes to hold their phone up for a long period of time. The AR experience is designed keeping in mind that users will only need to use this in short bursts.

Using AR mode feels very much like Google Maps has for any other journey. Start by entering your destination as you normally would, then tap the walking directions button. The only difference is you tap the "Start AR" button instead of the "Start" button. Your camera's view will now appear on the screen. The app will ask you to point your camera at a building or landmark, you will notice a bunch of dots appear as it recognizes landmarks and points of interest around you. After a few seconds, the dots will fade away, which are then replaced by arrows and markers to guide you on your journey. On the bottom of the screen, you will see a small cut-out showing your location on the map, which means you don't have to switch modes see your ordinary map.

Holding your phone more parallel with the ground, Google Maps shifts back to the normal 2D map view. Hold your phone up like your reading a text message and Google Maps switches back to AR mode. Google Maps AR certainly works better in some situations than it does in others. This is to do with the view your camera has to relevant buildings and landmarks from your point of view. The clearer it can see that sort of infrastructure the more accurately the app works. If you are somewhere like in the middle of a plaza, it will probably take a few more seconds to get its bearings.

After seeing other companies using AR, Google decided their AR experience is something you should only view for a few seconds at a time. Looking at the world through your phone for a long period of time can make you a victim to what's happening around you, from thieves to walking into a pole. The city is best experienced with your own eyes anyway.

One part of this app works by using your camera; it takes that image and compresses it, then sends it to google. Once the image gets to the cloud, Google then analyzes that image and picks out the unique visual features. While Google is doing that, it is already analyzing your GPS location. From this information, Google has two points of reference, the image from your camera and your GPS location. This is enough for Google to work out exactly where you are and what you are looking at.

Currently, Google is rolling out this product to the "Local Guides", which is a community-based group that gives feedback to Google. Google currently doesn't have a time frame for this product to hit the mainstream.

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Microsoft Unveils the Hololens 2

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March 5, 2019

A few years on from the first Hololens, Microsoft Hololens 2 is available for preorder for $3500. In comparison, its lighter and smaller than the original and has some significant improvements. Due out later this year, it will only be sold to corporations, who wish to make this technology available for their workers and wont be sold to individual customers.

The Hololens 2 is designed with "first-line workers" in mind - from auto shops to factory floors, operating rooms and out on the field doing on-site repairs. It's design is keeping in mind that people who work with their hands find it hard to also use a smart phone or a laptop. It's all about helping in the areas that the smart phone type technology can't help with.

A lot has changed with the Hololens 2 compared to its predecessor. It's a fairly large step forward and packed with new technologies. This version is more comfortable, so wearing it for extended periods will be easier and it has an entirely new display system. Another improvement is its field of view which is much larger, so you don't have things jumping in and out of view. It features new technologies like an ARM processor, the Azure Kinect sensor and new eye-tracking sensors.

Other features include realistic sounds coming from two speakers, as well its ability to see what your hands are doing more accurately. The visor also flips up. Also new is its 8-megapixel front-facing camera for video conferencing, with a full 6 degrees of tracking and it also uses USB-C for charging.

A major area of improvement has been the field of view. The first Hololens could only show holograms in a somewhat small box, directly in front of you. If you were to turn your head just little bit, the holograms would disappear from your field of view. Another limitation of the original was that the holograms would clip out of existence while you were looking right at them. It could be compared to viewing the digital world through a letterbox slot. Microsoft has rectified this issue by doubling the size
of the field of view. In doing this, it doesn't feel like you're looking through a rectangle anymore. According to Microsoft, its like each eye has the equivalent of a 2k display in front of it. A more precise spec is that it has 'holographic density of 47 pixels per degree', which means you can read about an 8-point font size.

Normally with technology products, manufacturers often seek improvements by increasing battery power or using faster processors and the like. But Microsoft, in order to improve the display, has realised it also needed to be lighter and has used a new kind of display technology for the Hololens 2.

Laser-based displays are becoming popular among VR/AR based technologies. Intels Vault project, which involves the use of lasers, and North Focals smart glasses, both use this technology. Microsoft is taking this same technology one step further. Hololens 2 lasers shine directly into a set of mirrors that oscillate at 54,000 cycles per second, at this speed reflected light paints the display. These two peices working together, form the basis of microelectromechanical system (MEMS) display. While that part is hard enough, the hardest part for this display is getting the image right into the eye ball.

The North Focals project has solved this problem by using holographic film on the lens, to reflect the image directly into the retina. This of course has drawbacks, such as a tiny display with low resolution. The most problematic part is simply ensuring the display is aimed correctly at your eye. It means for North Focals, the image will sometimes disappear completely, if it is misaligned.

Wave guides are an important feature and were used with the original Hololens. Microsoft created a whole new etching system for the wave guides for Hololens 2. Wave guides involve pieces of etched glass that reflect the holograms in front of your eyes, directing light to the right place.

Hololens 2 wave guides are much lighter as there are two sandwiched glass plates instead of three. By increasing the angle of the mirrors that reflect the laser light, wider angles are achieved, resulting in a bigger, brighter image. Due to the fact that wave guides lose a significant amount of light, the lasers in the Hololens 2 are much brighter. Displays were set at 500 nits for a demonstration but Microsoft could go much brighter for the final version, depending on the power draw.

While alignment is easier with wave-guides, it is by no means perfect. This is why Microsoft uses two small cameras on the bridge of nose, directed at your eyes. This measures the distance between your pupils to get the image to just the right place for perfect viewing, as most peoples eyes are not evenly placed. Another side point of these cameras is that they can scan your retinas to log you into the Hololens 2 securely. There is also support for the new Windows Hello.

Putting these three technologies together, lasers, mirrors and wave guides, you get much brighter display with a wider field of view. The wave-guides in the Hololens 2 don't require fitting or measurements, You can pretty much just put it straight on your head and get going. It requires significant computing power to achieve this.

Hololens 2 uses the best of new, innovative technologies, as you would expect from Microsoft.

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Hackathon and Porsche’s dive into Virtual and Augmented Reality

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February 25, 2019

AR, VR and XR have become common place in many important industries. It is currently being used in the entertainment industry and is starting to be used in the manufacturing, healthcare, retail, military and communications industries, to name a few.

An example of this, is elevator service technicians, who are able to see technical information while analysing and repairing machines on site. Some large retail chains have virtual fitting rooms and smart mirrors that interact with the customer, enhancing their experience. In the field of medicine, there are scanners that project a map of the internal circulatory systems on the patient’s body.

There are plenty of great use cases of virtual, augmented and cross reality, which have the potential for gaining traction in future technologies in other industries.

Porsche is currently working with these new technologies in the areas of training and service, as well as customer experience, and are endeavouring to improve and develop in these areas. Virtual reality and the drone 'Alice' is helping Porsche's after-sales employees worldwide understand complex technical concepts. Alice's job is to guide the mechanics through a series of repair steps on the high-voltage battery found in the Panamera 4 E-Hybrid. While under the supervision of Alice, each step is executed in a safe manner, as it takes place in virtual reality. This is a huge advantage, as the most complex training can be done safely and more efficiently.

Virtual reality is also the ideal technology for the car enthusiast, providing a unique and exciting virtual experience. The launching of the new Porsche 911 Carrera S at LA Auto show last year, saw Porsche join forces with Slightly Mad Studios, to give an introduction to a new realistic VR experience, where visitors could test drive their latest model.

Google and Porsche have been working together and have developed the “Mission E Augmented Reality” app. Potential customers can position the "Mission E" at home in the living room or in their driveway. It includes different view modes to allow them to digitally explore Porsche's first totally electric sports car, the Taycan. Customers can even take an augmented reality test drive using the app on their smartphone for a more complete virtual experience.

Porsche have partnered with other companies to bring the very latest in ground-breaking technology. For example, in their partnership with WayRay, Porsche are bringing a holographic augmented head up display into their cars. WayRay produces augmented holographic images that are used as navigation systems. One of these navigation systems is Navion, which projects digital data onto the cars windshield, using a process called SLAM (simultaneous localisation and mapping). SLAM maps the environment constantly as you drive, while simultaneously keeping track of the car's location.

The Virtual Reality Hackathon took place earlier in the year, looking at the latest in VR, XR and AR technologies. It is the world's largest Hackathon, involving the examination of different technologies and how these can be used in generating new experiences. It involves interdisciplinary teams from a diverse range of disciplines, such as designers, engineers, artists, coders, sound designers, students, storytellers and imaginative AR/VR enthusiasts from all over the world, with each participant promoting their ideas to form teams. Around a quarter, that is 400 of the 1600 or so participants with the best ideas are selected to create original cross reality experiences and applications.

In the category "Best use of True AR SDK", the WayRay team won for its software development kit, which involves the projecting of augmented reality onto a cars windshield. The team created the Accudrive app to help people drive more accurately and safely by integrating AR and 'gamifying' the driving experience. This led to a more interesting and fun driving experience as well as increasing road knowledge and safety.

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How Augmented Reality Will Make Surgery Safer

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January 29, 2019

Most significant medical advances and innovations of the past years have been diagnostic imaging: computerized tomography-CT, magnetic resonance, ultrasonography not forgetting mammography. Currently, most surgery involves some scanning before incision. For emergencies, medical surgeons have the CT or ultrasound to guide the procedure. Imaging is carried out in real time in point-of-care during small and big practices.

Visual data is shown on 3D flat screen, the displays where the health surgeons look away from the patient with their hands while taking the operations. Also, the images aren’t displayed from the viewing angle, but from the imaging device. The medical doctor must use imagination skills to psychologically project the photos and understand while they’re doing the procedures. Different forms of visual are shown partly, and the surgeons have additional undeviating attention to multiple mentally fusing image forms like the CT and angiography into a logical structure of the client.

Augmented reality technology that superimposes digital information from the real world changes all this. In the envisioned application the doctor using augmented reality headset like Microsoft’s HoloLens will be able to observe data directly and digital images overlaid on her field of view. The medical doctor need not look opposite from the patient to several various displays to interpret and gather this information.

Augmented realty’s ability to concurrently and parallel display patient’s information and another imaging part could decrease medical errors and save lives. This is a procedure done outside the operation room. The operation room is the safest place in the hospital where a single patient is attended to by a team of 5 to 9 dedicated nurses and doctors. Every patient has pre-operative imaging, and the process is diligently mapped. Anesthesiologists administer pain controlling drugs; monitor the patient’s physiology and life-saving medication. It is during these procedures that the patients are at risk and where AR provides excellent benefits.

In tracking multiple data displays and images, it is easy to miss critical cues for the patient’s status. Single AR display integrates patient’s data and all imaging, allowing the surgeon to keep their eyes on the patient hence improving quality, reducing cost and increasing safety by reducing procedure-related complications.

The Video Optical See-Through Augmented System (VOSTAR) amounted display system that superimposes the patient’s imaging diagnostic in a 3D unison with their anatomy. It also presents a patient’s medical information such as body temperature, heart rate, breathing rate, and blood rates, quickly into the surgeon’s field of vision in an attempt to increase accuracy by concentrating on the operation and reducing time.

Although AR for surgical procedures has been the talk in industrial and academic research since the 1990s a tool interlinking surgeon’s subjective perception with patients information hasn’t been widely implemented.

Latest advances of photonics components such as the high-luminous micro display and LED optical waveguide has been critical in turning what was science fiction into reality. The chief goal of AR in medicine is not just to reduce surgery time but also cost involved and time spent under anesthetic during operation. You are saving 20 minutes every three hours of surgery and a guarantee of actual intervention.

Making surgeries less painful and invasive: at times surgeons peer inside the human body to have a look at the state of critical organs. But with the help of augmented reality, medical consultants are using computerized tomography technology coupled with magnetic imaging scanners to create a real like three-dimensional image of the patient's organs. The images are analyzed by the use of HoloLens to look at the virtual picture of the client's organs and come up with important decisions.

Innovations in Theatre

With AR delivered through technologies such as Google Glass, surgeons receive unprecedented real-time insight on operational procedures. The technology exists to create virtual overlay across the medical practitioner’s real-world view, guiding them through the surgery steps for patient’s safety and enhanced performance.

Credits to 3D modeling, AR can help localize tumors, giving the surgeon X-ray vision without coming in contact with the harmful radiation. Any field of anatomy can be located, modeled and high lightened with point accuracy. The digital technology allows the surgeon to capture mid-procedure pictures that will be added to patients medical records.

Training with AR

Surgery is a highly sophisticated profession. Taking a lot of practice and learning in a range of procedures to be competent- and that is expensive.

In the past surgical training would take place in medical theatres, with students given running commentary and briefs of procedures as surgeons worked. This is vanishing with time. The demand for the availability of surgeon’s time and operating theatres are too high.

To handle these companies have created thousands of training simulations for portable devices that allow students to follow the surgical procedures keenly. Thanks to AR advent. The augmented reality has made simulations far more authentic, engaging and interactive, which is excellent for learning the outcome.

AR is making it faster, cheaper and more comfortable for trainees to learn and field surgeons to practice their procedures before the operation. This is great for patient’s safety.

The AR of Sterilization

Sterilization challenges are using when it comes to utilizing AR technologies in theatre. Headsets are a source of contamination and unresponsive to anti-microbial scrub down. Gesture tracking, voice control, and foot pedals are the potential options to square the circle. A simple remote control crowned in a sterile bag would work.

Augmented reality is assisting surgeons in cardiovascular procedures and replacing the aortic and repairing of the hearts mitral valve.

In the future, the use of AR in the medical field is only going to grow. We’re confident this fantastic technology is going to make sophisticated surgeries simple, precise and less painful for patients. The application of AR is on board, but it is just the beginning. None can predict the feature, but one sure thing is up for exciting times ahead with AR technology. With the widespread adoption of AR among trainees and surgeons, the future of surgery is more efficient and safer than ever before.

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What is Augmented Reality and How Can It Help Your Business Today?

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December 18, 2018

Augmented reality is the technology that enlarges our physical world by adding digital information layers to it. Unlike the Virtual Reality, augmented reality doesn’t create a complete artificial surrounding to substitute real with virtual.  AR emerges an indirect vision of the existing location and adds graphics, videos, and sounds.

AR currently presents a new world of possibilities and situations for contemporary businesses. Majority of organizations and businesses share a common goal of getting new customers and clients to purchase their product and use their services. To specifically achieve these entities must engage meaningfully with potential customers, educate users about their services and products, and create long-term connections for future commerce.

AR is viewing of real-world physical atmosphere with superimposed processor generated images, hence shifting the real perception of reality.

Designing New Products

Envision developing a whole brand new car. There are myriad considerations at play: you want to innovate and achieve style without detracting from functionality. AR can ease this development, allowing visualization of the car’s different specifications before committing to building a model.

You need not to be a car designer to see this immense advantage. A new product that is costly to demo can be easily tested and visualized via AR before investing in the next step.

Helping Consumers Land on the Right Product

The biggest challenge about online shopping is that you don’t know whether that hutch fits well in your kitchen or that shirt will look good on you. These reservations stop consumers from making purchases. AR empowers you to try on glasses, clothes or jewelry by overlaying them onto your image. This can be done with the help of a smartphone camera or online. And you can try out a new couch in your warren to make sure the color and size are right.

Cosmetic shops are getting outfitted with AR mirrors overlaying different makeup looks and styles onto the customer’s face. The process is a more straightforward and quicker way to try out a new thespian transformation without using tester lipstick.

You can use sophisticated analytical tools to monitor customer’s preferences and provide customized product offers, therefore increasing the probability of purchases.

The world leading online retailer Amazon has implemented AR view features in a mobile application.

Improving Efficiency

AR can be helpful in identifying improvements in your business operations. Car manufacturers are testing capability using AR systems. They are empowered to improve the durability and safety of their vehicles.

Using AR to imagine and test new processes, scenarios or workflow gives advantages to firms that feel these procedures are slowing them down. The most efficient solution will be found from as many test scenarios as possible.

Marketing your Company

Most mobile games have been successfully engaging consumers with branded AR experiences. Businesses can promote themselves a good example is the Pokemon. Some offer coupons and discounts for visitors, while others are thrilled to get new clients in the door.

Companies are creating their own interactive experiences or scavenger hunt-style to drive interactions. Advertisers are connecting AR ads that appear to consumers while playing their favorite video games. In 2018 AR advertising is estimated to have reached $12.80.

The hyper-local nature of the AR makes it possible to reach people in your town or down the streets if you have a brick and mortar location.

Training your Employees

A considerable number of employees who receive sub-par training leave their job with the first eight months. Meaning there is a direct link between employment success and training and retention.

AR can help in an instance that manufacturing operations mistake has caused injury to the employees or has to shut down services. AR overlays critical information onto virtual display speeding up or increasing their progress.

Deliver Product Information Instantly

The modern customer is a digital consumer. Majority of shoppers are using mobile gadgets when shopping in traditional brick and mortar shops. Buyers use their smartphones to find product information, read product reviews and compare prices. AR allows enhancing buyers’ journey by giving instant product and service information. Clients can use their phones to receive valuable information and scan products on shelves about them instantly.

Provide Interactive Entertainment

Potential customers particular the youths are more interested in products accompanied by entertainment. AR technology opens up opportunities for retailers to boost sales through interactive experiences. It is more comfortable selling everyday place products since people get entertainment along with their products. AR can turn conventional paper books into interactive and immersive augmented reality books that interesting to interact with and read. AR can help instill the reading culture in children hence improving their academic performance.

Enhance In-store Product Positioning

Retailers know how important product placement is. Retail businesses take product placement sternly because placing a right product on the right shelves boosts purchase. Retailers have created detailed planograms for in-store space plan. However, products are frequently misplaced resulting in substantial financial losses for retailers.

AR provides an easy way to ascertain that products are well positioned on shelves according to the program. Employees can instantly check for misplaced products using portable devices to scan.

Increasing Sales

To gain ground and grow businesses need to increase sales. To overcome this challenge they use techniques like the augmented reality as launching market campaigns and offering competitive prices. AR is a secret weapon helping companies to drive sales and outperform competitors. One in four consumers will purchase a product after previewing it in AR. Hence augmented reality is not just a hot buzzword but an incredibly essential tool for online firms and their brick and mortar correspondents.

Augmented reality has potential in the retail industry. It is time to implement the AR. The cases above have illustrated that the world’s largest offline and online businesses have jumped on the AR bandwagon and others are following. To grow and stay afloat modern businesses are launching stellar marking campaigns using the AR technology, use in-depth data analysis to reach their audiences and provide almost instant customer support. These methods are critical and to succeed the innovations is to draw attention to the augmented reality that has taken the business world by a storm in the past years. And using AR gives you an advantage over your competitors that you should not miss out.

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